One of the biggest problems I see with my clients and friends in the Internet marketing business is this issue of “hero worship.” By that I mean, people start looking up to the various “gurus” like they’re bigger than life. As if they are somehow almost superhuman, with these amazing […]
Day: May 22, 2023
Technology Acceptance Models
The Technology Acceptance Model (TAM) is an [information systems] theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new software package, a number of factors influence their decision about how and when they will use it, notably: […]