CKE Restaurants Upgrades Its Customer Loyalty Capabilities with PAR Technology’s Punchh Solution |

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CKE rolled out Punchh’s increased loyalty option in phases to totally guidance equally the Carl’s Jr. and Hardee’s makes.


CKE Dining establishments Holdings, Inc. (CKE) – the owner, operator and franchisor of Carl’s Jr. and Hardee’s – has chosen Punchh to up grade its digital loyalty plan to all cafe destinations. Previously, CKE Dining places Holdings selected PAR’s Brink POS® computer software for their corporate-owned places to eat and have been a longtime PAR hardware purchaser as nicely.

CKE rolled out Punchh’s improved loyalty alternative in phases to fully guidance both of those the Carl’s Jr. and Hardee’s manufacturers. The implementation includes modern new buyer acquisition tools, marketing and advertising marketing campaign automation, integrated offers, and information analytics.

Moreover, Punchh’s loyalty engineering integrates straight into CKE’s unified digital commerce tech stack, which includes the Olo buying system for on line buying and shipping. Adding Punchh’s technology is the latest chapter in CKE’s electronic journey that kicked off with Olo in late 2020.

“We are very excited about how this partnership with PAR will elevate our guest encounter even further,” mentioned Phil Crawford, CKE’s Main Engineering Officer. “Punchh supplies a effortless resolution to engage customers with their seamless in-shop and on the net interfaces, creating it simpler than at any time to achieve our guests by means of various interconnected touchpoints. We seem forward to viewing our models keep on to increase and adapt to the technological innovation that is driving the restaurant industry’s good results.”

CKE is the hottest firm to join Punchh’s fast escalating roster of world organization brands. All through the final yr and a half by itself, Punchh has obtained a lot more than 70 new prospects which includes makes this sort of as Taco Bell, Blaze Pizza, El Pollo Loco and far more.

“It’s wonderful to broaden our long-phrase connection with CKE with their variety of Punchh,” claimed PAR Technological innovation CEO, Savneet Singh. “A dynamic electronic loyalty method is a cornerstone for a successful meals-support operator. Coupled with our strategic hardware and software package answers, CKE is making a truly unified commerce process. We glimpse forward to viewing our loyalty solution’s speedy and prolonged-time period effects on CKE’s makes systemwide.”