Ford’s Matt VanDyke leaving company, named president of digital marketing vendor

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Matt VanDyke, a longtime Ford Motor Co. marketing govt who last year grew to become CEO of the company’s FordDirect joint venture with sellers, is leaving the automaker to grow to be president of Change Digital, a digital marketing and advertising vendor.

VanDyke will suppose the new role June 28.

“Shopper paying for behaviors are considerably switching as extra persons embrace the electronic getting practical experience, and it is important that automakers and sellers provide an remarkable purchaser working experience at the brand name stage and dealers’ unique sites,” VanDyke reported in a statement. “The possibility to join Change Electronic permits me to grow my information and effects additional brands and shops as the industry goes by way of this digital evolution.”

Shift Electronic explained it is in the midst of expanding its automotive clientele and introducing new ones in the powersports, large equipment and hospitality industries. It has much more than 600 staff members with five places of work in North The united states.

Dean Stoneley, at this time Ford’s general supervisor of North America vans, will thrive VanDyke as CEO of FordDirect, the corporation reported in a launch.

In an emailed assertion, Suzy Deering, Ford’s CMO, thanked VanDyke for his contributions to the automaker.

“A passionate marketer, Matt led Marketing and advertising in the U.S. and Europe, and served as the World-wide Director of Lincoln,” she mentioned. “He introduced that deep awareness to FordDirect and was instrumental in modernizing the electronic marketing and advertising encounter due to the fact he joined the group in 2021.

“We are enthusiastic that Dean Stoneley – who provides deep knowledge with Ford and Lincoln – will be foremost FordDirect in the course of an incredible time of transformation. We are supporting our sellers for a digitally-linked ecosystem and FordDirect will participate in an significant part in making that transition and moving our dealers forward into the long term.”

VanDyke put in 14 many years at Ford in a assortment of marketing and advertising roles. From 2018 to 2021, he was the firm’s director of advertising and marketing, in charge of foremost Ford’s integrated communications, electronic client experience, manufacturer alliances, profits management and retail go-to-market place techniques.

In recent years, he helped guidebook the marketing technique about the start of the redesigned F-150 and new Bronco SUV, and led the company’s “Designed for The united states” and “Created to Lend a Hand” ad campaigns.

Considering that early 2021 he has served as CEO of FordDirect, a joint undertaking amongst the enterprise and its retail community tasked with encouraging dealers provide far more cars with info-primarily based internet marketing and advertising and marketing.