Krungthai Panich Insurance continues to enhance its technology, services and partnerships, targeting Bt.5 billion in insurance premiums in 2022

Krungthai Panich Coverage Public Corporation Constrained or KPI announces a new vision for 2022, which includes developing products and solutions and providers that join all areas of daily life with very easily accessible engineering. The new eyesight is aimed at incorporating benefit to Thai modern society while also currently being dependable to the setting. KPI aims to enhance immediate rates by up to 5 billion Baht as a result of the O2O (Offline-to-Online) enterprise strategy, which integrates worth from offline to on-line to get to possible buyers thoroughly. The organization is also seeking to expand the ability of its agents and small business companions as effectively as combine technology to strengthen its perform program and produce a large range of insurance products to meet the desires and life of buyers in the digital age.

On top of that, KPI aims to increase its shopper foundation to 5 million by 2027 by implementing its 2022 business enterprise method and concentrating on offline enlargement by revenue associates, agents, and companions nationwide. The eyesight also features adopting on-line small business styles by integrating technology into the operational process to allow for sales reps and agents to control every single sales procedure additional correctly and conveniently. This consists of a aim on serving clients by an on-line system, as well as building expert services that satisfy the life style demands of consumers who price usefulness, velocity, and much easier entry to the service via smartphone products. In addition to technological progress, KPI focuses on creating the awareness and capabilities of people in just the organisation to combine the use of technology into the operating course of action for performance to provide the finest feasible gross sales and consumer services.

Dr. Pongpanu Damrongsiri, President of Krungthai Panich Coverage Public Business Constrained or KPI mentioned “This yr, KPI has prepared the functioning strategy in accordance with the company’s eyesight to cope with rising adjustments, particularly the non-everyday living insurance coverage small business, which requires to be ready to adapt continuously to changing desires and behaviours of buyers. In the meantime, we have been helping our small business partners, sales reps, and brokers across the country, permitting them to perform from wherever at any time.”

KPI aims to leverage the relevance of insurance plan solutions in people’s lives to be much more connected to all features of shopper everyday living. The functioning concept is as follows:

  1. Working with cutting-edge technologies and innovation to build a performing method that makes it possible for all consumer teams to quickly obtain product or service design and providers
  2. Adopting an O2O (Offline-to-On-line) administration method that focuses on companions, sales representatives, and agents nationwide to be more effective. This combines and provides value for brokers by enhancing the technique and enabling for extra effective operations. This features supplying insurance coverage items, premium rates, running electronic guidelines, and connecting details methods among agents to permit them to take care of their personal information. By the center of 2022, KPI aims to boost the quantity of brokers and brokers by 700.
  3. Adopting the Personalization design principle to develop a new application to provide shoppers online. Clients can take care of their have information and entry products and services and rewards. In addition, KPI has collaborated with small business partners to present a wide range of incorporate-on services.

In accordance to the most the latest data as of 31 December 2021, KPI, a Thai non-lifetime coverage corporation that has operated business enterprise for 69 yrs and 1 of the reliable economical balance insurers, has a whole asset of 16.3 billion Baht, an enhance of 37.88%. In comparison to 2020, the company’s whole quality revenue elevated by 15.44% to 4,540 million Baht.

“KPI recognises the present-day variations that have established new business enterprise chances and allowed the insurance company to expand. We feel that adapting our system to meet developing and shifting need is an important facet and a tricky route for the corporation to get, primarily in a hugely aggressive current market the place new technologies and traits emerge. Therefore, we have been concentrating on innovation and technology to establish very easily available goods and solutions on electronic platforms and on the internet revenue channels, as nicely as developing new partnerships to empower corporate business enterprise. We also target on conducting business enterprise in a way that generates value and is dependable to culture and the ecosystem in purchase to achieve the aim of sustainable management.” Dr. Pongpanu concluded.

Resource: Spark Communications

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