Nike to Open Technology Center in Atlanta as It Continues to Focus on Digital

Nike is opening a new technological innovation middle in Atlanta as component of its digital transformation and direct-to-consumer method.

In a statement on Thursday, Nike claimed it chose Atlanta due to the fact of “its solid relationship to sport, as perfectly as the city’s prosperity of proficient and numerous tech expertise – equally in the personal and community sectors – and all the fantastic universities in the region.”

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As portion of this new office, Nike explained it is launching 3 “Centers of Excellence” centered on disciplines that are significantly sturdy in the location like logistics and provide chain, which Nike is using to accelerate its digital-initially offer chain technique. Nike added that the centre will also emphasis on cybersecurity and will build an East Coast cybersecurity command centre. The facility will also examine artificial intelligence and machine understanding to aid reimagine customer experiences.

The Atlanta technologies heart will be located in West Midtown and is predicted to open in early 2023. Until eventually then all employees will perform remotely, Nike stated.

The centre will be led by Dr. Mona-Lisa Pinkney, a senior technology chief in company details stability. At Nike, Dr. Pinkney is the co-founder of the Black Workers in Know-how Community (BEiT) and also helps travel the Women in CyberSecurity (WiCyS), launching the Oregon Affiliate and serving on the WiCys Convention Method Committee and the Racial Fairness Committee.

“This subsequent chapter in my vocation at Nike feels like coming residence, by getting equipped to return to the South, and not too significantly from my dwelling condition of North Carolina,” stated Dr. Pinkney. “I’m enthusiastic to lead the Nike Atlanta Engineering Middle, the place we’ll get the job done on chopping-edge technology and innovation initiatives that move the earth forward via sport.”

As Nike pushes ahead on its shared dedication to redefine the long run of sport and customer ordeals, technological innovation is extra crucial than ever, Nike extra in its statement. “Our technology groups are doing the job on the following generation of platforms, items, and ordeals with the intention of shifting people today into action to create a better planet,” the enterprise extra.

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