Tired of getting search queries that aren’t relevant to your business or campaigns? Google’s account-level negative keywords are here to help you reach your desired audience and gain successful conversions. If you are running a PPC campaign and want to get the most out of it, it’s crucial to understand account-level negative keywords and how to use them. Here we’ll explain what account-level negative keywords are and how you can use them to optimise and improve the performance of your campaigns with the help of a Google Ads agency in Sydney.

What Are Negative Keywords?

Negative keywords are words or phrases you specify to prevent your advertisements from being triggered by search queries containing those terms. You can use negative keywords to reduce wasteful clicks and increase the relevance of your ad campaigns. If a user searches for a term that you have listed as a negative keyword, your advertisement will not be shown in the search results. This is an effective way to optimise your pay-per-click (PPC) campaigns and get the most out of your budget. A PPC agency in Sydney can guide you through the usage of negative keywords and ensure that ads are seen only by people who are genuinely interested in the services or products being advertised. By using negative keywords, you can save money and improve the quality of your campaigns.

What Are Account-Level Negative Keywords?

Generally, negative keywords lists are added to each campaign to help your ads only appear for relevant searches, and these keywords are called campaign-level negative keywords. Unlike campaign-level negative keywords, account-level negative keywords are applied across all campaigns within an account. This makes it easier to block irrelevant terms across multiple campaigns rather than having to adjust each one individually. When you create an account-level negative keywords list, it’s automatically applied to search and shopping inventory in relevant campaign types. 

Campaign Types That Use Account-Level Negative Keywords 

Here is a list of various campaign types that use account-level negative keywords-

Search Campaigns

Search campaigns are one of the most common forms of PPC advertising, as they allow you to target specific keywords related to your product or service. To get the most out of your search campaigns, you should set up account-level negative keywords. This will ensure that you target the right audience and avoid spending money on irrelevant searches. 

Display Campaigns: 

Display campaigns are a great way to get your brand in front of potential customers who may need to learn more about your product or service. By using account-level negative keywords, you can ensure that your ads are only being displayed to the most relevant audiences. 

Remarketing Campaigns: 

Remarketing campaigns are used to re-engage with visitors who have previously interacted with your website. It is important to use account-level negative keywords with this type of campaign to avoid spending money on people who are not likely to convert. 

Shopping Campaigns

Shopping campaigns are used for eCommerce businesses to display products in search results. By using account-level negative keywords, you can make sure that your products are only appearing in searches that are relevant to them. 

Local Campaigns: 

Local campaigns are used to target users in specific geographic locations. By setting up account-level negative keywords, you can make sure that your ads are not appearing in areas where they are not relevant. 

If you are looking for assistance in setting up account-level negative keywords for your PPC campaigns, then it is best to consult a professional Google ads agency to help you identify the best negative keywords and create a successful PPC campaign strategy.

Tips To Add Account-Level Negative Keywords

Adding account-level negative keywords to your PPC campaigns is essential in order to optimise your campaigns. There are a few steps you should take when adding these types of negative keywords.

Step #1: Go into your shared library. 

Step #2: Create a list of negative keywords that can be used for multiple campaigns. After creating the list, you’ll be taken back to the campaign-level negative keywords page. 

Step #3: Click on the newly created negative keywords list and choose ‘apply to campaigns.’

Step #4: Save changes. Once done, you can keep adding account-level negative keywords to the list, which will automatically apply to all the campaigns. 

Adding account-level negative keywords help you save time on PPC management in Sydney and offers great brand safety and suitability. 

By Rehan

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