Cipher Sports Technology Group partners with Advance Local to power sports betting pillars

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NEW YORK, May well 19, 2022 /PRNewswire/ — Cipher Athletics Technology Group is delighted to announce a sports activities betting partnership with foremost U.S. publisher Progress Neighborhood.

Cipher Sports Technology Group has partnered with Advance Local to power their sports betting pillars.

Cipher’s predictive analytics equipment will be integrated into PennLive.com, LehighValleyLive.com and GulfLive.com.

The arrangement will see Cipher STG’s predictive analytics applications and written content built-in into Progress Local’s PennLive.com, LehighValleyLive.com and GulfLive.com platforms, giving consumers with knowledge prosperous information and facts that will help them make much more informed choices when it arrives to their sports activities betting.

With just about 10 million one of a kind regular monthly customers, PennLive is the premiere resource for news, sporting activities, leisure and far more across Pennsylvania, 1 of the earliest adopters of on-line sports betting pursuing the repeal of PASPA in 2018.

“We are genuinely grateful for the possibility to companion with quite a few of Progress Local’s leading internet sites,” mentioned Adam Fiske, Chief Executive Officer, Cipher Athletics Technology Team. “There’s no question Progress Local is one of North America’s most reliable publishers, so for them to engage us at this phase of our journey is a big shot in the arm for our company.

“Our flagship brand, Dimers.com, has been operating across the United States, like Pennsylvania, for a selection of decades now, so the opportunity to get some of our refined sports activities betting goods, instruments and content in entrance of Progress Local’s audience has already developed some terrific effects.”

Cipher STG specializes in predictive analytics and athletics-betting-targeted content for all key U.S. pro and faculty sports, PGA Tour golf, ATP and WTA tennis, furthermore big soccer leagues this sort of as the English Premier League, La Liga, Liga MX and MLS.

In addition to the integration of their Dimers-powered predictions and good quality editorial, Cipher STG will also assist to situation Penn Stay, Lehigh Valley Dwell, and Gulf Live as platforms of preference for North American sportsbooks hunting to access an educated and broader audience of sports admirers.

Progress Community VP of Sporting activities Betting & iGaming Howard Kamen included: “The intercontinental practical experience that Cipher Sports activities Technologies Group brings to the table was extremely appealing to us.

“Their knowledge of the sports betting business, and how to develop new revenue streams from it, designed them the great associate for Penn Live, Lehigh Valley Reside and Gulf Are living as we look to include complementary content to what are already highly respected and trustworthy platforms.”

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Supply Cipher Sporting activities Technological know-how Group