India is turning out to be a hotbed for hyper-local delivery services that are either mobile-or web-based serving millions of users like never before. This year, a lot of brands including Google launched their own app-based local services platform and the services may range anything from food delivery, grocery, logistics services, home services, pharmacy to cashless transactions. The evolution of “Digital India” has only accelerated the efforts leading to a more flexible, service-oriented, solution-focussed and transparent business model in the web-and mobile-based e-commerce sector. As they start to grow, they seem to solve more of the existing local issues. Generating trust amongst customers with respect to the delivery segment is one of the biggest challenges that drive the major players to be active in the market.
With most apps in this niche, you can establish your product, menus, payment gateway, delivery schedule and set up the various branding elements such as logo, colour scheme, etc. You can change the look and feel of your store the way you want. This allows greater control over your orders, product delivery and business in general. As store customization is fast and easy, just with the click of a button, it requires no coding skills, developer or programming team on the part of the service provider.
A few apps are loaded with GPS-based routing and optimisation which means you can access it from anywhere and create routes and plans easily. Efficient delivery is supported by Automatic Order Consolidation and Deliverer Performance Optimisation feature in some mobile apps. Most apps offer service companies with end-to-end dedicated support and customisation.
Any app-based service firms looking to integrate delivery services should look if it can collect information from its POS/Website/App, optimize the delivery system through Route & Deployment feature, one-screen interface and access to all major delivery companies, interface with CRM through Point and Click type interface and capability to hire and organize/manage staff directly from one’s platform.
Most apps, these days, utilize propriety technology to augment the delivery end of business with no capital investment for app installation required at the user end, without any need to depend on on-demand delivery companies with options to build one’s own delivery network.
The ability of the hyper local delivery app to connect with a user’s POS or Web CMS is a welcome feature. This means a company does not have to look for multiple platforms for different features. The delivery app’s API should integrate with major POS systems available at the marketplace. It should be easily customizable with the existing user’s app features to suit requirements.